If you are just starting a website, you already know that without traffic, your website won't be successful. Sure, you could try endlessly to promote your business in all the possible ways for free online, but (contrary to popular belief) this type of work is not really for the ones that are just starting out, but for those that are really experienced in the business and for the ones that are broke. The reason is because to have success with free traffic, you should already know what offer converts, with which keywords and were to advertise and in what form and all this is extremely slow and frustrating to do with free traffic.
The Face Of Advertising
There are many ways to use paid advertising on the Internet. One of the most known ways to advertise on the Internet is using the Adwords Advertising platform which is one of the most used because it has a lot of traffic. Adwords has 2 types of advertising methods: Search and display network (the former content network). The search network is unique in the sense that you could select at which stage of the purchase funnel you will advertise to your customers, which is determined by the type of keywords users search at Google. Unlike Facebook, users at Google will type keywords and if they are at the beginning of the purchase funnel, if they are interested in curing their hemorrhoids, they will be writing something like "Hemorrhoids" and will investigate the search results. As this search is very generic, this people will be at the beginning of the purchase funnel and at that point of time few will be ready to purchase anything from you. This will be the same stage you will find people when advertising on Facebook. Only after thorough investigation, maybe they will find a product like "H Miracle", which is one to help with this problem. At this stage, people could be searching for things like: "Buy H Miracle" or "H Miracle Scam" and when that happens is because this people are ready to buy the product.
The Best Way To Advertise On Facebook
So, almost all the leads that you will find at Facebook are cold and you should act with this knowledge. Cold leads don't buy unless you build up trust to a level that they are comfortable to buy from you and you could do it sending a lot of relevant information about the topic, because after all, they have subscribed to your email newsletter to receive information. All your marketing knowledge should be used at this stage to convince people that you have the solution to their problems and buying from you is the best thing they could ever do.
So, you will have to send emails, articles, videos, reply to emails, webinars and all the stuff you might ever think of to help this level of trust increases to the point to make possible the purchase of the product. If you do this process right, you could end up having a 10% conversion rate promoting to qualified leads and some have known of conversion rates of 15% and more when doing an excellent job.
How Advertising On Facebook Works
There are two methods you can buy Facebook advertising and the first one is based on 1,000 impressions and the other is similar to Adwords were you pay for each click made to your advertising, but some say that PPC is somewhat more cost effective. Not all product work well on Facebook because as leads are cold, you have to select market with very low attrition level and that only happen when you are dealing with people that have some form of passion, like dog training, self defense, Internet Marketing, topics that could go for years before fading from the interest of the client. In that kind of topics, you would have a lot of time warming leads so the majority of them are ready to buy from you provided the price is right.
The Facebook Advantage
The best advantage you will find at Facebook is that you will be able to filter your leads very precisely and your waste will be minimal if you know what you are doing.
